Ch. 12-Services and Nonprofit Organization Marketing

Qatar Airways are always trying to improve their customer’s experience quality by making them experience one relaxing flight with all what they wish to have in a flight. They also try to improve their customer’s search quality by giving them all the reasons to choose them, not any other competitor. They will provide you with a good deal that not all airways will provide to you, like a good price or give a deal where if you are traveling with your family you get two tickets for its half price. Qatar Airlines also uses mass customization as their strategy by giving you the chance to book our ticket online and also know about their deals and prices online and if you have a problem understanding anything or have a question you can always call them and they will be very happy to help you. 

A lot of people say or believe that all airlines are probably the same and that all what they need is to just get to where they want to go. But believe me all the small details that this airline provides makes a difference. The way they welcome you with a small Arabic cup of tea, and the clean, amazing airport where you can stay for hours without getting board because of all the things they provide you with there. And the relaxing seats where there is actually enough space to make you feel comfortable. Or the fact that they provide you with good deals and good prices. All of these are small details but they all count when it comes to choosing  the service that you are willing to pay hundreds of dollars for.

Ch. 11- Developing and Managing Products

  

                                    

             A new product is a product new to the world, the market, the producer, the seller, or the combination of these. But For a service company a new product will be a new service.  Qatar Airlines is always trying to impress there customers by providing them with new services that they will not find at the competitors. The last new- service strategy for Qatar Airlines was making one of the best airway lounges which is called Qatar Airway’s al mourjan business lounge. It’s huge like a separate hotel itself with a huge, imposing water feature. A lot of people have to wait for hours and hours for their flight and that way Qatar Airlines is trying to provide their customers with a nice place to stay in and enjoy their hours while waiting. Qatar Airlines also have a strategy that not all airlines have which is Eat when you feel like it in first or business class; your meals are served when you want them, not simply when it's convenient for the crew.

                                                           

Ch. 8 - Segmenting and Targeting Markets

Qatar Airlines often segment their market by income. Their target market are people who wants to have a nice quite flight and can offer to pay hundred of dollars for a ticket. They do not have an age segmentation because they do not use a variety of terms to refer to different age group, they target all ages but mostly ages between 25- 50 because they can offer to pay for a ticket. Qatar Airlines's concentrated targeting strategy is to always give their customers the best service they can have which in-clouds a quite relaxing flight, good food, conformable sets, and good price.

Ch. 15- Marketing Communications

  


        Qatar Airlines always offer there consumers very good promotions. For example the offer a 7- day worldwide promotion where you can pay a good price for a ticket and choose any country you would like to go for 7 days. They use  promotional strategy to attract their customers by always advertising their offers and use public relations, personal selling, sales promotion, and the use social media to get feedback and to know their customers opinion on them and what should they improve and also to post their offers. Qatar Airways always like to communicate with their customers and gain more relation ships with them. they like to get feedback from them and are always concerned about how they are perceived by their target market. They also use publicity by updating their company's service or issue in the social media like Facebook, Blog, Instagram.   

Ch. 10 - Product Concepts

A brand is a name, term, symbol, design, or combination that identifies a seller’s products and differentiates them from competitor’s product. But also a service company can have its own symbol and design  that makes them different and special than other airways companies. Qatar Airline's symbol is the word Qatar Airways written in English and in Arabic and a picture of a purple deer.  Qatar Airways also uses implied warranty in there commercials and on social media to guarantee that the survive is fit for the purpose in which it was sold. 

Ch. 17 - Personal Selling and Sales Management

     Qatar Airlines have been using relationship selling (consultative selling) as their strategy in order to develop long-term satisfaction through mutually beneficial partnership. They created its staff and improved their service by increasing flights and also announced plans to launch service to new destinations across the United States. Qatar Airways has been rapid growth in just 18 years of operation, to the point where today it is flying a modern fleet of over 150 aircraft to 146 key business and leisure destinations across Europe, the Middle East, Africa, Asia Pacific, North America and South America.  

Ch. 16 - Advertising, Public Relations and Sales Promotion

Qatar Airlines uses Institutional advertising to enhance the company’s image rather than promoting their service by providing customers with something called “The Qatar airways group” which is a service provided for customers for free. The Qatar Airways Group provides everything you’ll need for a smooth journey including airport ground services, onboard catering, private jet travel, and more. It is one of the fastest growing duty free retailers in the world. They also provide customers with Qatar Airline Cargo which is One of the world’s the fastest growing cargo networks Qatar Airways Cargo (QAC) is a well-established force in the Middle East and one of the fastest growing cargo networks in the world. Based at Hamad International Airport, QAC uses the latest automated tracking technology to meet the ever-growing demands for cargo services.

Ch. 14 - Marketing Channels and Retailing

        Qatar Airline’s form utility that makes it desirable is the services that they provide that made them the best airline company in 2011 and 2012. They provide people with all what they will need to have a relaxing comfortable flight, good food, comfortable chairs and good service, also by giving them good deals when it comes to perishing a ticket, all of this increases the customer’s satisfaction. Qatar Airlines uses time utility and place utility by giving consumers good deal at the right time were tickets are usually expensive for example on holidays tickets prices gets really high but Qatar Airline like to give customers good deals at that time. They also make it essayer to purchase the ticket, you can purchase it online without having to go anywhere or do effort.   

   

Ch. 6 - Consumer Decision Making

        When consumers make a decision of purchasing an airline ticket, the first thing they look at is a good deal or in other words a good marketing plan. Most airlines companies sell their ticket on almost the same range, the difference are sometimes a copal of hundred dollars, but when a company make a good deal like what Qatar Airlines does, people go right hid and purchase. Qatar Airlines sometimes make a nice deal like for example they say that if you purchase 4 tickets you get a discount of 30% or you get one of the tickets with half price. That is what we call a good marketing plan, where you try to impress your consumers with a good deal that other competitors don’t offer.

Ch. 5 - Developing a Global Vision

              

 Qatar Airways are using Global Vision and effective global marketing strategies, and being aware of threats from foreign competitors in all markets. They are using different ways of sharing their information with people all around the world and sharing connections, ideas, and opportunities. When it comes to traveling all what a person thinks about is a good deal, un-expensive ticket, and a good serves, it doesn’t matter where you’re coming from or where you’re going, so as a professional Airline they are trying to reach everyone all around the world by providing all what they can need.

Ch. 4 - The Marketing Environment

Qatar uses the practice of Component Lifestyle and it  has knocked Cathay Pacific Airways from its perch to be named the world’s new favorite airline for 2015. In a worldwide survey that polled about 18 million travellers, Qatar’s flagship carrier took the top spot in Skytrax’s annual World Airline Awards. Qatar Airways were also thinking about raising its stake in the owner of British Airways and Lberia at some point and may invest in other we-run airlines. Qatar Airways will also keep investing in other well-managed carriers to diversify its income from the main airline. In 2012 Qatar Airways expected strong recession to cut travel demand.

Ch. 18- Social Media and Marketing

Qatar Airways have a strong presence on Twitter, and they seem to have based it entirely on the model of offering news and information about the company and how it is doing, and has been working very well. Their key work happens in engagement with customers. On Facebook they focus on showing videos of movies playing on their flights, press conference stuff and the partnerships they have with various events. Special offers make their customers happy, and with a great photo, the airline gains nearly 1800 likes on an air miles offer with a gorgeous image. Qatar Airways uses crowd sourcing to provide the airport with a great way to engage with passengers online and to seek and invite ideas. it also draws travelers closer to the airport brand, ultimately seeking to create passenger experiences that are born from the passengers themselves, there by adding an even greater personal touch to the travel experience. This makes travelers feel like they have a part to play, which subsequently builds customer loyalty. 

Ch. 2 - Strategic Planning for Competitive Advantage

Qatar Airways uses comprehensive marketing strategies to build a strong brand identity; they are famous of their high standards of performance, including safety, security and unique customer service. Their market development that attracts customers is putting safety first with the highest stands reds of safety and security, providing genuine service and hospitality. Qatar Airways planning is to expand its services to other countries.

SWOT analysis for Qatar Airlines:

·       *  Strength: Strong Backing of Qatar Govt, Has a strong workforce of nearly 20,000 employees, a fleet size over 100 aircraft carrier.

·        * Weakness: Relying Heavily on International Onward Moving Traffic, Very Little Domestic Traffic and limited market share growth.

·       *  Opportunity: Brand New Fleet to improve customer confidence, more brand building and marketing can increase brand recall.

*Threats: Increasing Competition in Middle East market, Increasing fuel prices would affect operations

Ch. 1 - Overview of Marketing (Brief History and Mission Statement)

                                                                  Qatar Airways

 Qatar Airways has grown to more than 140 destinations worldwide, offering levels of service excellence that helped the award-winning carrier to become best in the world. Qatar Airways network spans business and leisure destinations across Europe, Middle East, Africa, Asia Pacific, North America and South America. Qatar Airways is a member of oneworld global airline alliance

Ch. 1 - Overview of Marketing (Brief History and Mission Statement)

                                       

Comany, BMW z4  

                                                 

           BMW launched the Z4 roadster on 22 October 2002.The production of the new Z4 Roadster started in 2003 to replace the old Z3. In the beginning only the powerful 6-cylinder 2.5 & 3.0 models were available. The Z4 was designed by Chris Bangle & produced at BMW's Spartanburg, South Carolina. BMW's newest roadster has a much stiffer chassis than his predecessor by using a more advanced multi-link rear suspension.