Tuesday, November 24, 2015

Ch. 8 - Segmenting and Targeting Markets



Qatar Airlines often segment their market by income. Their target market are people who wants to have a nice quite flight and can offer to pay hundred of dollars for a ticket. They do not have an age segmentation because they do not use a variety of terms to refer to different age group, they target all ages but mostly ages between 25- 50 because they can offer to pay for a ticket. Qatar Airlines's concentrated targeting strategy is to always give their customers the best service they can have which in-clouds a quite relaxing flight, good food, conformable sets, and good price.

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