A brand is a name, term, symbol, design, or combination that identifies a seller’s products and differentiates them from competitor’s product. But also a service company can have its own symbol and design that makes them different and special than other airways companies. Qatar Airline's symbol is the word Qatar Airways written in English and in Arabic and a picture of a purple deer. Qatar Airways also uses implied warranty in there commercials and on social media to guarantee that the survive is fit for the purpose in which it was sold.
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