Ch. 11- Developing and Managing Products

  

                                    

             A new product is a product new to the world, the market, the producer, the seller, or the combination of these. But For a service company a new product will be a new service.  Qatar Airlines is always trying to impress there customers by providing them with new services that they will not find at the competitors. The last new- service strategy for Qatar Airlines was making one of the best airway lounges which is called Qatar Airway’s al mourjan business lounge. It’s huge like a separate hotel itself with a huge, imposing water feature. A lot of people have to wait for hours and hours for their flight and that way Qatar Airlines is trying to provide their customers with a nice place to stay in and enjoy their hours while waiting. Qatar Airlines also have a strategy that not all airlines have which is Eat when you feel like it in first or business class; your meals are served when you want them, not simply when it's convenient for the crew.