Tuesday, October 27, 2015

Ch. 16 - Advertising, Public Relations and Sales Promotion

Qatar Airlines uses Institutional advertising to enhance the company’s image rather than promoting their service by providing customers with something called “The Qatar airways group” which is a service provided for customers for free. The Qatar Airways Group provides everything you’ll need for a smooth journey including airport ground services, onboard catering, private jet travel, and more. It is one of the fastest growing duty free retailers in the world. They also provide customers with Qatar Airline Cargo which is One of the world’s the fastest growing cargo networks Qatar Airways Cargo (QAC) is a well-established force in the Middle East and one of the fastest growing cargo networks in the world. Based at Hamad International Airport, QAC uses the latest automated tracking technology to meet the ever-growing demands for cargo services.


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