Ch. 6 - Consumer Decision Making

        When consumers make a decision of purchasing an airline ticket, the first thing they look at is a good deal or in other words a good marketing plan. Most airlines companies sell their ticket on almost the same range, the difference are sometimes a copal of hundred dollars, but when a company make a good deal like what Qatar Airlines does, people go right hid and purchase. Qatar Airlines sometimes make a nice deal like for example they say that if you purchase 4 tickets you get a discount of 30% or you get one of the tickets with half price. That is what we call a good marketing plan, where you try to impress your consumers with a good deal that other competitors don’t offer.