Qatar Airways have a strong presence on Twitter, and they
seem to have based it entirely on the model of offering news and information
about the company and how it is doing, and has been working very well. Their
key work happens in engagement with customers. On Facebook they focus on
showing videos of movies playing on their flights, press conference stuff and
the partnerships they have with various events. Special offers make their
customers happy, and with a great photo, the airline gains nearly 1800 likes on
an air miles offer with a gorgeous image. Qatar Airways uses crowd sourcing to
provide the airport with a great way to engage with passengers online and to
seek and invite ideas. it also draws travelers closer to the airport brand,
ultimately seeking to create passenger experiences that are born from the
passengers themselves, there by adding an even greater personal touch to the
travel experience. This makes travelers feel like they have a part to play,
which subsequently builds customer loyalty.
No comments:
Post a Comment