Ch. 4 - The Marketing Environment

Qatar uses the practice of Component Lifestyle and it  has knocked Cathay Pacific Airways from its perch to be named the world’s new favorite airline for 2015. In a worldwide survey that polled about 18 million travellers, Qatar’s flagship carrier took the top spot in Skytrax’s annual World Airline Awards. Qatar Airways were also thinking about raising its stake in the owner of British Airways and Lberia at some point and may invest in other we-run airlines. Qatar Airways will also keep investing in other well-managed carriers to diversify its income from the main airline. In 2012 Qatar Airways expected strong recession to cut travel demand.