Qatar Airways uses comprehensive marketing strategies to
build a strong brand identity; they are famous of their high standards of
performance, including safety, security and unique customer service. Their market
development that attracts customers is putting safety first with the highest stands
reds of safety and security, providing genuine service and hospitality. Qatar
Airways planning is to expand its services to other countries.
SWOT analysis for Qatar Airlines:
· * Strength: Strong Backing of
Qatar Govt, Has a strong workforce of nearly 20,000 employees, a fleet size
over 100 aircraft carrier.
· * Weakness: Relying Heavily
on International Onward Moving Traffic, Very Little Domestic Traffic and
limited market share growth.
· * Opportunity: Brand New
Fleet to improve customer confidence, more brand building and marketing can
increase brand recall.
*Threats: Increasing Competition in Middle East
market, Increasing fuel prices would affect operations
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