Ch. 15- Marketing Communications

  


        Qatar Airlines always offer there consumers very good promotions. For example the offer a 7- day worldwide promotion where you can pay a good price for a ticket and choose any country you would like to go for 7 days. They use  promotional strategy to attract their customers by always advertising their offers and use public relations, personal selling, sales promotion, and the use social media to get feedback and to know their customers opinion on them and what should they improve and also to post their offers. Qatar Airways always like to communicate with their customers and gain more relation ships with them. they like to get feedback from them and are always concerned about how they are perceived by their target market. They also use publicity by updating their company's service or issue in the social media like Facebook, Blog, Instagram.   

Ch. 10 - Product Concepts

A brand is a name, term, symbol, design, or combination that identifies a seller’s products and differentiates them from competitor’s product. But also a service company can have its own symbol and design  that makes them different and special than other airways companies. Qatar Airline's symbol is the word Qatar Airways written in English and in Arabic and a picture of a purple deer.  Qatar Airways also uses implied warranty in there commercials and on social media to guarantee that the survive is fit for the purpose in which it was sold. 

Ch. 17 - Personal Selling and Sales Management

     Qatar Airlines have been using relationship selling (consultative selling) as their strategy in order to develop long-term satisfaction through mutually beneficial partnership. They created its staff and improved their service by increasing flights and also announced plans to launch service to new destinations across the United States. Qatar Airways has been rapid growth in just 18 years of operation, to the point where today it is flying a modern fleet of over 150 aircraft to 146 key business and leisure destinations across Europe, the Middle East, Africa, Asia Pacific, North America and South America.  

Ch. 16 - Advertising, Public Relations and Sales Promotion

Qatar Airlines uses Institutional advertising to enhance the company’s image rather than promoting their service by providing customers with something called “The Qatar airways group” which is a service provided for customers for free. The Qatar Airways Group provides everything you’ll need for a smooth journey including airport ground services, onboard catering, private jet travel, and more. It is one of the fastest growing duty free retailers in the world. They also provide customers with Qatar Airline Cargo which is One of the world’s the fastest growing cargo networks Qatar Airways Cargo (QAC) is a well-established force in the Middle East and one of the fastest growing cargo networks in the world. Based at Hamad International Airport, QAC uses the latest automated tracking technology to meet the ever-growing demands for cargo services.

Ch. 14 - Marketing Channels and Retailing

        Qatar Airline’s form utility that makes it desirable is the services that they provide that made them the best airline company in 2011 and 2012. They provide people with all what they will need to have a relaxing comfortable flight, good food, comfortable chairs and good service, also by giving them good deals when it comes to perishing a ticket, all of this increases the customer’s satisfaction. Qatar Airlines uses time utility and place utility by giving consumers good deal at the right time were tickets are usually expensive for example on holidays tickets prices gets really high but Qatar Airline like to give customers good deals at that time. They also make it essayer to purchase the ticket, you can purchase it online without having to go anywhere or do effort.   

   

Ch. 6 - Consumer Decision Making

        When consumers make a decision of purchasing an airline ticket, the first thing they look at is a good deal or in other words a good marketing plan. Most airlines companies sell their ticket on almost the same range, the difference are sometimes a copal of hundred dollars, but when a company make a good deal like what Qatar Airlines does, people go right hid and purchase. Qatar Airlines sometimes make a nice deal like for example they say that if you purchase 4 tickets you get a discount of 30% or you get one of the tickets with half price. That is what we call a good marketing plan, where you try to impress your consumers with a good deal that other competitors don’t offer.

Ch. 5 - Developing a Global Vision

              

 Qatar Airways are using Global Vision and effective global marketing strategies, and being aware of threats from foreign competitors in all markets. They are using different ways of sharing their information with people all around the world and sharing connections, ideas, and opportunities. When it comes to traveling all what a person thinks about is a good deal, un-expensive ticket, and a good serves, it doesn’t matter where you’re coming from or where you’re going, so as a professional Airline they are trying to reach everyone all around the world by providing all what they can need.