Ch. 8 - Segmenting and Targeting Markets

Qatar Airlines often segment their market by income. Their target market are people who wants to have a nice quite flight and can offer to pay hundred of dollars for a ticket. They do not have an age segmentation because they do not use a variety of terms to refer to different age group, they target all ages but mostly ages between 25- 50 because they can offer to pay for a ticket. Qatar Airlines's concentrated targeting strategy is to always give their customers the best service they can have which in-clouds a quite relaxing flight, good food, conformable sets, and good price.

Ch. 15- Marketing Communications

  


        Qatar Airlines always offer there consumers very good promotions. For example the offer a 7- day worldwide promotion where you can pay a good price for a ticket and choose any country you would like to go for 7 days. They use  promotional strategy to attract their customers by always advertising their offers and use public relations, personal selling, sales promotion, and the use social media to get feedback and to know their customers opinion on them and what should they improve and also to post their offers. Qatar Airways always like to communicate with their customers and gain more relation ships with them. they like to get feedback from them and are always concerned about how they are perceived by their target market. They also use publicity by updating their company's service or issue in the social media like Facebook, Blog, Instagram.   

Ch. 10 - Product Concepts

A brand is a name, term, symbol, design, or combination that identifies a seller’s products and differentiates them from competitor’s product. But also a service company can have its own symbol and design  that makes them different and special than other airways companies. Qatar Airline's symbol is the word Qatar Airways written in English and in Arabic and a picture of a purple deer.  Qatar Airways also uses implied warranty in there commercials and on social media to guarantee that the survive is fit for the purpose in which it was sold. 

Ch. 17 - Personal Selling and Sales Management

     Qatar Airlines have been using relationship selling (consultative selling) as their strategy in order to develop long-term satisfaction through mutually beneficial partnership. They created its staff and improved their service by increasing flights and also announced plans to launch service to new destinations across the United States. Qatar Airways has been rapid growth in just 18 years of operation, to the point where today it is flying a modern fleet of over 150 aircraft to 146 key business and leisure destinations across Europe, the Middle East, Africa, Asia Pacific, North America and South America.