Ch. 16 - Advertising, Public Relations and Sales Promotion

Qatar Airlines uses Institutional advertising to enhance the company’s image rather than promoting their service by providing customers with something called “The Qatar airways group” which is a service provided for customers for free. The Qatar Airways Group provides everything you’ll need for a smooth journey including airport ground services, onboard catering, private jet travel, and more. It is one of the fastest growing duty free retailers in the world. They also provide customers with Qatar Airline Cargo which is One of the world’s the fastest growing cargo networks Qatar Airways Cargo (QAC) is a well-established force in the Middle East and one of the fastest growing cargo networks in the world. Based at Hamad International Airport, QAC uses the latest automated tracking technology to meet the ever-growing demands for cargo services.

Ch. 14 - Marketing Channels and Retailing

        Qatar Airline’s form utility that makes it desirable is the services that they provide that made them the best airline company in 2011 and 2012. They provide people with all what they will need to have a relaxing comfortable flight, good food, comfortable chairs and good service, also by giving them good deals when it comes to perishing a ticket, all of this increases the customer’s satisfaction. Qatar Airlines uses time utility and place utility by giving consumers good deal at the right time were tickets are usually expensive for example on holidays tickets prices gets really high but Qatar Airline like to give customers good deals at that time. They also make it essayer to purchase the ticket, you can purchase it online without having to go anywhere or do effort.   

   

Ch. 6 - Consumer Decision Making

        When consumers make a decision of purchasing an airline ticket, the first thing they look at is a good deal or in other words a good marketing plan. Most airlines companies sell their ticket on almost the same range, the difference are sometimes a copal of hundred dollars, but when a company make a good deal like what Qatar Airlines does, people go right hid and purchase. Qatar Airlines sometimes make a nice deal like for example they say that if you purchase 4 tickets you get a discount of 30% or you get one of the tickets with half price. That is what we call a good marketing plan, where you try to impress your consumers with a good deal that other competitors don’t offer.

Ch. 5 - Developing a Global Vision

              

 Qatar Airways are using Global Vision and effective global marketing strategies, and being aware of threats from foreign competitors in all markets. They are using different ways of sharing their information with people all around the world and sharing connections, ideas, and opportunities. When it comes to traveling all what a person thinks about is a good deal, un-expensive ticket, and a good serves, it doesn’t matter where you’re coming from or where you’re going, so as a professional Airline they are trying to reach everyone all around the world by providing all what they can need.