Ch. 4 - The Marketing Environment

Qatar uses the practice of Component Lifestyle and it  has knocked Cathay Pacific Airways from its perch to be named the world’s new favorite airline for 2015. In a worldwide survey that polled about 18 million travellers, Qatar’s flagship carrier took the top spot in Skytrax’s annual World Airline Awards. Qatar Airways were also thinking about raising its stake in the owner of British Airways and Lberia at some point and may invest in other we-run airlines. Qatar Airways will also keep investing in other well-managed carriers to diversify its income from the main airline. In 2012 Qatar Airways expected strong recession to cut travel demand.

Ch. 18- Social Media and Marketing

Qatar Airways have a strong presence on Twitter, and they seem to have based it entirely on the model of offering news and information about the company and how it is doing, and has been working very well. Their key work happens in engagement with customers. On Facebook they focus on showing videos of movies playing on their flights, press conference stuff and the partnerships they have with various events. Special offers make their customers happy, and with a great photo, the airline gains nearly 1800 likes on an air miles offer with a gorgeous image. Qatar Airways uses crowd sourcing to provide the airport with a great way to engage with passengers online and to seek and invite ideas. it also draws travelers closer to the airport brand, ultimately seeking to create passenger experiences that are born from the passengers themselves, there by adding an even greater personal touch to the travel experience. This makes travelers feel like they have a part to play, which subsequently builds customer loyalty. 

Ch. 2 - Strategic Planning for Competitive Advantage

Qatar Airways uses comprehensive marketing strategies to build a strong brand identity; they are famous of their high standards of performance, including safety, security and unique customer service. Their market development that attracts customers is putting safety first with the highest stands reds of safety and security, providing genuine service and hospitality. Qatar Airways planning is to expand its services to other countries.

SWOT analysis for Qatar Airlines:

·       *  Strength: Strong Backing of Qatar Govt, Has a strong workforce of nearly 20,000 employees, a fleet size over 100 aircraft carrier.

·        * Weakness: Relying Heavily on International Onward Moving Traffic, Very Little Domestic Traffic and limited market share growth.

·       *  Opportunity: Brand New Fleet to improve customer confidence, more brand building and marketing can increase brand recall.

*Threats: Increasing Competition in Middle East market, Increasing fuel prices would affect operations

Ch. 1 - Overview of Marketing (Brief History and Mission Statement)

                                                                  Qatar Airways

 Qatar Airways has grown to more than 140 destinations worldwide, offering levels of service excellence that helped the award-winning carrier to become best in the world. Qatar Airways network spans business and leisure destinations across Europe, Middle East, Africa, Asia Pacific, North America and South America. Qatar Airways is a member of oneworld global airline alliance

Ch. 1 - Overview of Marketing (Brief History and Mission Statement)

                                       

Comany, BMW z4  

                                                 

           BMW launched the Z4 roadster on 22 October 2002.The production of the new Z4 Roadster started in 2003 to replace the old Z3. In the beginning only the powerful 6-cylinder 2.5 & 3.0 models were available. The Z4 was designed by Chris Bangle & produced at BMW's Spartanburg, South Carolina. BMW's newest roadster has a much stiffer chassis than his predecessor by using a more advanced multi-link rear suspension.