Ch. 12-Services and Nonprofit Organization Marketing

Qatar Airways are always trying to improve their customer’s experience quality by making them experience one relaxing flight with all what they wish to have in a flight. They also try to improve their customer’s search quality by giving them all the reasons to choose them, not any other competitor. They will provide you with a good deal that not all airways will provide to you, like a good price or give a deal where if you are traveling with your family you get two tickets for its half price. Qatar Airlines also uses mass customization as their strategy by giving you the chance to book our ticket online and also know about their deals and prices online and if you have a problem understanding anything or have a question you can always call them and they will be very happy to help you. 

A lot of people say or believe that all airlines are probably the same and that all what they need is to just get to where they want to go. But believe me all the small details that this airline provides makes a difference. The way they welcome you with a small Arabic cup of tea, and the clean, amazing airport where you can stay for hours without getting board because of all the things they provide you with there. And the relaxing seats where there is actually enough space to make you feel comfortable. Or the fact that they provide you with good deals and good prices. All of these are small details but they all count when it comes to choosing  the service that you are willing to pay hundreds of dollars for.

Ch. 11- Developing and Managing Products

  

                                    

             A new product is a product new to the world, the market, the producer, the seller, or the combination of these. But For a service company a new product will be a new service.  Qatar Airlines is always trying to impress there customers by providing them with new services that they will not find at the competitors. The last new- service strategy for Qatar Airlines was making one of the best airway lounges which is called Qatar Airway’s al mourjan business lounge. It’s huge like a separate hotel itself with a huge, imposing water feature. A lot of people have to wait for hours and hours for their flight and that way Qatar Airlines is trying to provide their customers with a nice place to stay in and enjoy their hours while waiting. Qatar Airlines also have a strategy that not all airlines have which is Eat when you feel like it in first or business class; your meals are served when you want them, not simply when it's convenient for the crew.